Prouds the Jewellers, Sydney, retailers of Royal Worcester ceramics

Prouds the Jewellers is an Australian jewellery business founded by William James Proud on Pitt Street, Sydney in 1903. Proud had a vision of a jewellery store that sold quality jewellery, watches and giftware that was affordable to all Australians. The company still carries that message to this day.

Prouds quickly became one of the most successful jewellery stores in Australia. In 1911, Proud formed a limited liability company, Proud's Ltd, jewellers and opticians. The company continued to grow and by the 1920s, it had over 70 stores across Australia.

In 1971, LJ Hooker real estate Corporation acquired Prouds' 72 stores. The company was subsequently sold to Goldmark Jewellers in 1973. In 1996, New Zealand company Pascoes the Jewellers, established in 1906, purchased the then 93-year-old Australian jeweller, saving it from administration.

Pacoes retained the branding, and today Prouds is one of the largest and most trusted more... jewellery chains in Australia. The company has over 240 stores across the country and employs over 1,000 people. less...