Christian Dior was a French fashion designer who founded the House of Dior in 1946. He was born in Granville, France, in 1905, and studied political science before turning to fashion design. His business was backed by Marcel Boussac a wealthy businessman, and although it bore the Dior name, ownership was in the hands of Boussac.
Dior's first collection, presented in 1947, was a sensation. It featured a new silhouette that emphasized the female form, with nipped-in waists and full skirts, and was dubbed the "New Look" by the fashion press. The collection was an instant success, and Dior's designs quickly became synonymous with elegance, luxury, and femininity.
Christian Dior died in 1957 and Yves Saint-Laurent was promoted too Artistic Director the same year. he was replaced by Marc Bohan in late 1960.
In 1978, the Boussac Group filed for bankruptcy and so its assets (including
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those of Christian Dior) were purchased by the Willot Group. After the Willot Group went into bankruptcy in 1981, Bernard Arnault and his investment group LVMH purchased it for "one symbolic franc" in December 1984.
Over the years, the House of Dior has expanded to include a wide range of products, including women's and men's fashion, accessories, jewelry, fragrance, and beauty products. Some of the most notable products and collections include:
• Dior J'Adore fragrance: Introduced in 1999, J'Adore has become one of the most popular fragrances in the world. It features a blend of floral notes, including jasmine, rose, and ylang-ylang, and is presented in a signature amphora-shaped bottle.
• Lady Dior handbag: First introduced in 1995, the Lady Dior is one of the brand's most iconic accessories. It features quilted leather, a top handle, and the brand's signature "D.I.O.R." charms.
• Dior Homme: The brand's men's collection, introduced in 2000, features sleek and sophisticated designs, often with a minimalist aesthetic.
• Rouge Dior lipstick: The brand's signature lipstick, Rouge Dior, was first introduced in 1953 and has since become a beauty classic. It is available in a wide range of shades and finishes, and is known for its long-lasting formula and luxurious packaging.
The House of Dior continues to be one of the most influential and respected fashion brands in the world, with boutiques in major cities around the globe. Dior's legacy as a fashion innovator and pioneer continues to inspire designers and fashion lovers alike.
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