Van Cleef & Arpels (France) watches

Van Cleef & Arpels is a renowned French jewellery, watch, and perfume company that was founded in 1906 by Alfred Van Cleef and his uncle Salomon Arpels. The company has since gained international recognition for its exquisite craftsmanship, innovative designs, and association with high society.

Alfred Van Cleef was born in 1873 in the Netherlands, and his uncle Salomon Arpels was a gemstone merchant from Belgium. In 1895, Alfred married Estelle Arpels, Salomon's daughter, which further strengthened their family ties. Inspired by their shared passion for jewellery and precious stones, Alfred and Salomon decided to establish their own luxury jewellery business in Paris.

Van Cleef & Arpels established a reputation for creating elegant and intricate designs, drawing inspiration from various artistic movements, nature, and different cultures around the world. Their jewellery pieces were characterised by exceptional craftsmanship, the use of vibrant coloured gemstones, and innovative techniques such as the more... Mystery Set, which involves setting stones in a way that hides the prongs.

In the 1920s and 1930s, Van Cleef & Arpels became a favourite of royalty, aristocrats, and celebrities, including the Duchess of Windsor, Grace Kelly, and Elizabeth Taylor. The company expanded its operations and opened boutiques in prestigious locations such as New York, London, and Geneva, further solidifying its international presence.

In the 1950s, Van Cleef & Arpels began to expand internationally. They opened boutiques in New York, London, and other major cities. The company also began to produce jewelry for the film industry. They created pieces for films such as "Breakfast at Tiffany's" and "The Princess Bride."

Van Cleef & Arpels is renowned for its iconic jewellery collections, such as the "Alhambra" line, which features delicate clover-shaped motifs, and the "Zip" necklace, which was inspired by the zipper. The company's commitment to quality and innovation has also led to the development of intricate timepieces and luxurious fragrances.

Over the years, Van Cleef & Arpels has continued to evolve and adapt to changing trends while maintaining its timeless elegance. The brand remains synonymous with luxury, sophistication, and exceptional craftsmanship, appealing to discerning customers around the world.

Van Cleef & Arpels continues to create exquisite jewellery, watches, and perfumes, with its products being sold in exclusive boutiques worldwide. less...