William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.
William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St.
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Louis International Exhibition in 1904.
Each piece of pottery produced was personalised with Moorcroft's own signature or initials.
William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to exercise control over Moorcroft until 1962.
Moorcroft's reputation was further enhanced with the appointment of the Moorcroft company as Potter to HM The Queen in 1928.
On the death of William Moorcroft in 1945, his elder son, Walter, took over management and design and he continued in this position until his retirement in 1987, after which he continued contributing to Moorcroft designs.
During the tenure of Walter Moorcroft, the Liberty store's interest in Moorcroft was purchased by Moorcroft in 1962.
In the 1980s Moorcroft got into financial difficulties as a result of rising wages and fuel, which were exacerbated by the labour intensive techniques employed by Moorcroft and the company went through several changes in ownership with the result that from 1993 the company was controlled by the Edwards family, which is still the case.
The young 24 year old designer Rachel Bishop joined Moorcroft in 1993, as only its fourth designer in almost a hundred years and her designs become immediately popular. In 1997 the Moorcroft Design Studio was formed with eight designers, and with Rachel Bishop as head designer.
Moorcroft celebrated its centenary in 1997, marking the year that William Moorcroft joined MacIntyre as its founding date, rather than the year the company was founded.
Moorcroft is still producing art pottery in its own distinctive design style, and with astute promotion and limited edition designs including Australian flora and flora, is selling more than it did in the mid-1920’s, its previous heyday.
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Ginger jars are traditional ceramic vessels that have been used for centuries in both Chinese and Western cultures. The term "ginger jar" is used to describe a wide variety of ceramic containers that are used for storing food, spices, and other items.
Chinese ginger jars are typically made of porcelain and are characterised by their cylindrical shape and distinctive lid. They have a long history in Chinese culture, and have been used for centuries for both practical and decorative purposes. Chinese ginger jars often feature intricate designs and decorations, including floral patterns, landscapes, and scenes from Chinese mythology. They were
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traditionally used for storing spices, tea, and other foodstuffs, but were also valued as works of art.
Western ginger jars, on the other hand, are typically made of earthenware or ceramics and are not as ornately decorated as their Chinese counterparts. They were popular in Europe and America during the 18th and 19th centuries, and were often used for storing sugar, ginger, and other spices. Western ginger jars are typically more functional in design and do not feature the same level of intricate decoration as Chinese ginger jars.
In recent years, both Chinese and Western ginger jars have become popular decorative items in homes around the world. They are valued for their unique shape and intricate designs and are often used as accent pieces in living rooms, bedrooms, and other spaces. Whether used for their intended purpose or as decorative items, ginger jars continue to be a popular and beloved part of both Chinese and Western cultures.
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