Posters from the 1930s-40s designed by Australian artist James Northfield

A Melbourne painter, illustrator and poster artist, James Northfield was born in Bendigo in 1887. He painted impressionist style landscapes, but is best known as a poster artist for the Australian National Travel Association from the 1920s to the 1970s, promoting Australian holiday destinations to local and overseas travellers. Many of poster designs were included in the 1999-2000 exhibition Follow the Sun - Australian travel posters 1930s–1950s at the National Library of Australia, and in other locations.

The history of posters begins in the 15th century with woodcut broadsides, which were crude, text-heavy announcements selling everything from religious indulgences to political decrees. But the modern poster as we know it, emerged in the late 19th century, propelled by the Industrial Revolution and the blossoming field of lithography. This new technology allowed for mass production of vibrant, colourful images, perfect for capturing the attention of urban crowds.

Paris of the 1920s became the artistic hub for these posters. Jules Chéret, the "father of the modern poster," seduced onlookers with his graceful Art Nouveau figures promoting theatres and more... nightclubs. Alphonse Mucha, conjured up otherworldly beauty with his flowing gowns and dreamy landscapes for products like Sarah Bernhardt's theatrical productions.

The poster's purpose expanded in the early 20th century. Consumer brands like Coca-Cola and Guinness employed bold typography and iconic imagery to etch themselves into public consciousness. Political movements, too, seized upon the poster's persuasive power. Soviet propaganda posters with their heroic workers and steely gazes rallied support for the communist cause, while British wartime posters like "Keep Calm and Carry On" urged stoicism in the face of Nazi aggression.

Throughout the decades, the poster evolved with the times. The sleek minimalism of Art Deco graced cigarette advertisements, while Pop Art's bold colors and ironic imagery parodied consumer culture. The anti-war and civil rights movements of the 1960s and 70s found powerful expression in posters featuring clenched fists and raised voices. And with the digital revolution, posters transcended physical walls, finding new life on websites and social media, their reach amplified yet again.

The poster's legacy endures today, as it continues to be a canvas for artistic expression, adorning gallery walls and inspiring contemporary designers. It remains a potent tool for activism, with climate change and social justice. less...