William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

1 item found:

These items have been sold, and the description, image and price are for reference purposes only.

If you are seeking to purchase similar items CLICK HERE to view 7 similar items being offered for sale by dealers at our AntiquesPlus site.

Moorcroft, Bird and Berry vase, 2012, Limited Edition 20/30,…

Limited Edition Moorcroft Bird and Berry Vase by Kerry Goodwin

Moorcroft, Bird and Berry vase, 2012, Limited Edition 20/30, designed by Kerry Goodwin, impressed and inscribed, Moorcroft, made in England, Stoke on Trent, 20/30, K. Goodwin, 20012, 53 cm high