Bulgari / Bvlgari Serpenti jewellery, bags and watches from the 1960s

Bulgari is an Italian luxury brand that was founded in Rome in 1884 by Sotirios Voulgaris, a Greek silversmith. The brand initially started as a small jewellery shop, but it soon became popular among the wealthy and aristocratic class in Italy.

In the early 20th century, Bulgari expanded its product range beyond jewellery and began producing watches, perfumes, accessories, and leather goods. The brand's unique style, which combines traditional Italian craftsmanship with modern design, quickly gained recognition worldwide.

During the 1950s and 1960s, Bulgari became a favourite among Hollywood celebrities, such as Elizabeth Taylor and Audrey Hepburn, who helped to popularize the brand internationally.

In the 1970s, Bulgari continued to expand its product line with the launch of its first fragrance, "Eau Parfumée au Thé Vert," which is still a popular scent today. The brand also introduced its first line of men's watches during this time.

In the more... 1980s, Bulgari continued to expand its business globally, opening stores in major cities such as Paris, New York, and Tokyo. The brand also launched its first line of high-end handbags, which quickly became popular among fashion enthusiasts.

In recent years, Bulgari has continued to innovate and expand its product line, introducing new fragrances, accessories, and luxury goods. The brand is also known for its collaborations with prominent artists, designers, and celebrities, including Alexander Wang, Zaha Hadid, and Naomi Campbell. less...