George Rodd established his workshop in 1919 in Melbourne where his brother Ernest joined him as a working partner in 1922. Both were skilled silversmiths and the company initially focused on crafting silver jewellery and silverware. During the 1920s to the 1960s, G. & E. Rodd were recognised as leading jewellery and silverware manufacturers in Melbourne. However, theysoon diversified into other areas like enamelling and metalwork.
The company gained recognition for their delicate jewellery designs and their use of premium materials. Their silverware items also garnered acclaim for their craftsmanship and stylish appeal. They were particularly known for the production of cutlery settings, with their most popular brand being Grosvenor which included the Gainsborough, Balmoral and Everlasting Rose patterns. The company's creations found popularity among both Australian and international customers, frequently gracing the pages of magazines and newspapers, as well as being showcased in art shows and exhibitions.
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