Toys by Japanese manufacturer Nomura / TN, 1950s/70s

Nomura Toys, also known as TN (Toys Nomura), is a Japanese toy manufacturer that played a significant role in shaping the toy industry during the 1950s and 1970s. The company, founded by Eijiro Nomura, began its operations in Tokyo in the 1930s. However, it wasn't until the post-World War II era that Nomura Toys gained widespread recognition for their innovative and high-quality toys.

In the 1950s, Nomura Toys commenced production tinplate toys, which quickly became popular both in Japan and abroad. The company's toys encompassed a wide range of categories, including vehicles, robots, action figures, and mechanical toys. Nomura Toys distinguished itself by incorporating intricate designs, meticulous detailing, and clever mechanical features into its products.

During this time, Nomura Toys gained acclaim for its line of battery-operated toys. These toys featured moving parts, lights, and sound effects, captivating children and collectors alike. Nomura's expertise more... in creating dynamic and interactive toys positioned the company as a leading player in the global toy market.

One of Nomura Toys' most iconic creations from the 1950s was the "Zoomer Robot". This wind-up toy, featuring a friendly robotic character became extremely popular, and the success of the robot solidified Nomura Toys' reputation for producing engaging and imaginative toys.

In the 1960s and 1970s, Nomura Toys continued to innovate and expand its product range. The company introduced new lines of toys, including licensed characters from popular franchises like "Astro Boy" and "Ultraman." These toys captured the imaginations of children who eagerly played with their favourite characters brought to life by Nomura Toys' craftsmanship.

However, as the 1970s progressed, the global toy industry underwent significant changes. Increasing competition, rising production costs, and shifts in consumer preferences posed challenges for Nomura Toys. The company faced difficulties in adapting to these changing dynamics, leading to a decline in its market presence. Nomura continued until 1992 when it was bought by the largest toy company in the world at that time – Hasbro. less...