Prouds the Jewellers is an Australian jewellery business founded by William James Proud on Pitt Street, Sydney in 1903. Proud had a vision of a jewellery store that sold quality jewellery, watches and giftware that was affordable to all Australians. The company still carries that message to this day.

Prouds quickly became one of the most successful jewellery stores in Australia. In 1911, Proud formed a limited liability company, Proud's Ltd, jewellers and opticians. The company continued to grow and by the 1920s, it had over 70 stores across Australia.

In 1971, LJ Hooker real estate Corporation acquired Prouds' 72 stores. The company was subsequently sold to Goldmark Jewellers in 1973. In 1996, New Zealand company Pascoes the Jewellers, established in 1906, purchased the then 93-year-old Australian jeweller, saving it from administration.

Pacoes retained the branding, and today Prouds is one of the largest and most trusted more...

52 items found:

These items have been sold, and the description, image and price are for reference purposes only.

Prouds of Sydney Australian silver shaving mug, circa 1900,…

Sydney Australian Silver Shaving Mug, Circa 1900, Blue Wren Mark

Prouds of Sydney Australian silver shaving mug, circa 1900, stamped 'Prouds. Stg. Silver. 925' with blue wren pictorial mark, 10 cm high, 204 grams

Nine assorted antique and vintage Australian and English…

Antique Australian and English Sterling Silver Napkin Rings Collection

Nine assorted antique and vintage Australian and English sterling silver napkin rings, 19th and 20th century, makers include Prouds, and Angus & Coote of Sydney, 262 grams total

Rare antique Australian silver chatelaine, 19th/20th century,…

Antique Australian Silver Chatelaine, Prouds Sterling, 19th/20th Century

Rare antique Australian silver chatelaine, 19th/20th century, stamped 'Prouds, Sterling', 21 cm high

An Australian sterling silver Prouds bowl with blue wren…

Australian Sterling Silver Blue Wren Bowl, 10cm Diameter

An Australian sterling silver Prouds bowl with blue wren hallmark, diameter 10 cm

Nine sterling silver coffee spoons, comprising mostly English…

Set of 9 Sterling Silver Coffee Spoons

Nine sterling silver coffee spoons, comprising mostly English makers and one Australian example marked 'Prouds', with coffee bean shaped finial to handles, total combined weight 52gm, length 9.5 cm (9)

Australian Prouds sterling silver cigarette case, marked stg.…

Sterling Silver Cigarette Case with Textured Design and Initials

Australian Prouds sterling silver cigarette case, marked stg. Silver, prouds, E.H, of rectangular form decorated with textured front and back, with to top right reserve containing the initials P B, total weight 108gm

An Australian sterling silver napkin ring with floral detail,…

Floral Sterling Silver Napkin Ring with Engraving

An Australian sterling silver napkin ring with floral detail, Prouds, engraving to front, diameter 4 cm, width 31 gm

Rare Australian silver medicine spoon marked Prouds 925, circa…

1900s Australian Silver Medicine Spoon with Monogram

Rare Australian silver medicine spoon marked Prouds 925, circa 1900s, monogrammed, weight 26grams.

A pair of sterling silver napkin rings, by Prouds. Australian…

Australian Sterling Silver Napkin Rings, 1931

A pair of sterling silver napkin rings, by Prouds. Australian made. Circa 1931. Weight 44grams.

A sterling silver comport, raised on circular foot, with well…

Antique Sterling Silver Comport with Engraved Happy Days Sydney

A sterling silver comport, raised on circular foot, with well decorated rim with swirls and foliate, engraved in centre 'Happy Days Sydney 1920' and signed by 'I.W.J Clark and P.H.Ingham Clark' below. Martin, Hall & Co Sheffield 1897, retail by Prouds…

A collection of silver bookmarks, Australian, including Prouds,…

Australian Silver Bookmark Collection with Enamel and Maps

A collection of silver bookmarks, Australian, including Prouds, comprising eight pieces, including one leaf mark by Prouds, four enamelled marks, a map of Tasmania mark and two map of Australia marks, the largest 8 cm.

A collection of seven silver paper knives by Prouds Jewellers,…

Prouds Jewellers Silver Paper Knife Collection from Australia

A collection of seven silver paper knives by Prouds Jewellers, Australia, comprising four boomerang shaped, two with enameled coat of arms, one with map of Australia, one set with an opal doublet and three straight knives, one with a koala, one a…

Australian sterling silver footed basket, hallmarked stg.…

Sterling Silver Footed Basket by Prouds - 525g

Australian sterling silver footed basket, hallmarked stg. Silver, 925, Prouds, of squat globular form with a shaped basket handle and raised on three clawed feet, total weight 525gm, height 19 cm

Australian sterling silver cigar case, marked Prouds, set with…

Australian Sterling Silver Cigar Case with Three Compartments

Australian sterling silver cigar case, marked Prouds, set with three compartments, with gilt interior, total weight 111gm, 13 cm x 6 cm

Australian sterling silver match box holder, marked sterling…

Sterling Silver Match Box Holder with Engine Turned Decoration

Australian sterling silver match box holder, marked sterling silver Prouds, of rectangular form, with engine turned decoration, with matches, length 6 cm

Australian sterling silver cigarette case, marked Prouds, E.H.…

Striped Sterling Silver Cigarette Case with Monogram

Australian sterling silver cigarette case, marked Prouds, E.H. Stg silver, of slender rectangular form, the cover decorated with vertical stripes and monogram, total weight 108gm, 8 cm x 10.5 cm

A boxed set of sterling silver teaspoons by W J Sanders,…

Australian-themed Sterling Silver Teaspoons by WJ Sanders

A boxed set of sterling silver teaspoons by W J Sanders, retailed by Prouds Ltd, corner of Pitt and King Street, Sydney. With boomerang and kookaburra/kangaroo finials, in original fitted box, stamped 'Proud/925'.

A selection of kookaburra brooches, four 9ct gold, silver lined…

Kookaburra Brooch Collection: Gold and Enamel

A selection of kookaburra brooches, four 9ct gold, silver lined enamel decorated kookaburra brooches, one 9ct gold and enamel decorated kookaburra brooch, one 9ct gold circular kookaburra brooch by Prouds. (6)

Australian sterling silver cigarette case, from Prouds,…

Australian Sterling Silver Cigarette Case with Hallmark and Inscription

Australian sterling silver cigarette case, from Prouds, hallmarked, with central medallion inscribed 'M.G.C.//A.I.F. 1926// Knock-out Runner-up//H. Stirling Stevenson,' total weight 88gm

Set six  Australian opal set silver coffee spoons boxed set,…

Opal Set Silver Coffee Spoons with Box

Set six Australian opal set silver coffee spoons boxed set, each spoon marked STG, makers Prouds, with inset opal triplet to finial, weight 66grams approx, total).

An Australian sterling silver trophy cup, Prouds, Sydney, given…

Australian Sterling Silver Trophy Cup from Prouds, Sydney

An Australian sterling silver trophy cup, Prouds, Sydney, given for first prize, mounted on a timber plinth, Wt 300 grams (without plinth)

Australian silver napkin ring, marked 925, makers Prouds.…

Prouds Australian 925 Silver Napkin Ring, 13g

Australian silver napkin ring, marked 925, makers Prouds. Weight 13grams

Antique silver marcasite brooch and earrings in original Prouds…

Antique Marcasite Brooch and Earrings Set in Prouds Box

Antique silver marcasite brooch and earrings in original Prouds box. marked 935 Germany 19g

Australian sterling silver cigarette case by Prouds having…

Australian Sterling Silver Cigarette Case with Applied Badges

Australian sterling silver cigarette case by Prouds having machine work detail, of curved shape, & with applied badges, engraved to the interior 'Samuel Greenwald Diamond Traders Ltd' & 'B.D.G. 25.12.42, M.G.M.'. Stamped 'Prouds E.H. Stg Silver'.…

Australian sterling silver cigarette case retailed for Prouds…

Antique Sterling Silver Cigarette Case by Prouds, Sydney

Australian sterling silver cigarette case retailed for Prouds with a gilt wash interior, inscribed 'R.L.C.', retailled for Prouds, Sydney, circa 1900, Edwin Harrop. Condition: good, minor wear consistant with age, 8 x 7.6 cm. Weight 84g

A sterling silver cigarette case, plain form, initials engraved…

Plain Sterling Silver Cigarette Case with Engraved Initials

A sterling silver cigarette case, plain form, initials engraved to lid of case; stamped Prouds. Weight 60.1g.

A vintage 18ct white gold Peal brooch, centring on a fine…

Vintage 18ct White Gold Pearl Brooch by Prouds

A vintage 18ct white gold Peal brooch, centring on a fine silver grey 7 mm round cultured pearl, by Prouds. Wt. 5.4g

Australian sterling silver vesta box, by Prouds

Australian Sterling Silver Vesta Box by Prouds

Australian sterling silver vesta box, by Prouds

A sterling silver engine-turned cigarette case made for Prouds…

Sterling Silver Cigarette Case with Initials

A sterling silver engine-turned cigarette case made for Prouds Initialled 'F.K.M' 129g

Two Australian silver serviette rings; Prouds, and another. (2)

Australian Silver Serviette Rings (Set of 2)

Two Australian silver serviette rings; Prouds, and another. (2)

Three Australian silver serviette rings; Prouds, Stokes and…

Australian Silver Serviette Rings Set of 3

Three Australian silver serviette rings; Prouds, Stokes and Fairfax & Roberts. (3)

An Australian silver box, rectangular, with rounded corners;…

Australian Silver Box with Gilt Interior by Prouds

An Australian silver box, rectangular, with rounded corners; gilt interior; Prouds. Width 6 cm.

An Australian silver cylinder match-box case; Prouds. Height 3.…

Australian Silver Matchbox Case by Prouds

An Australian silver cylinder match-box case; Prouds. Height 3.6 cm.

Prouds sterling silver cigarette case engraved with map of…

Sterling Silver Cigarette Case with Australia Map Engraving

Prouds sterling silver cigarette case engraved with map of Australia and initials A.B., stamped 'Prouds E. H. STG. SILVER' weight approximately 161.7 grams

Five Australian silver teaspoons and a pair of sugar tongs, Old…

Australian Silver Teaspoons and Sugar Tongs, c.1928

Five Australian silver teaspoons and a pair of sugar tongs, Old English pattern; Prouds, Sydney c.1928. (6)

An Australian silver boomerang letter opener with kookaburra…

Australian Silver Boomerang Letter Opener with Kookaburra Finial

An Australian silver boomerang letter opener with kookaburra finial; Prouds, Sydney c.1929. Length 8.7 cm

Two Australian silver pepper shakers and a salt shaker; Prouds…

Australian Silver Pepper and Salt Shakers Trio

Two Australian silver pepper shakers and a salt shaker; Prouds etc. (3)

An Australian silver match case, plain; Prouds, c.1930

Plain Australian Silver Match Case, c.1930

An Australian silver match case, plain; Prouds, c.1930

An Australian silver card case, rectangular, curved for the…

Australian Silver Card Case with Engraved Dedication

An Australian silver card case, rectangular, curved for the pocket and with engraved dedocation 'H.B.Jones 21/3/25, 107 Pitt St'; Prouds, Sydney 1924. 8 x 4.5 cm

An Australian silver cigarette case, rectangular, curved for…

1926 Australian Silver Cigarette Case by Prouds, Sydney

An Australian silver cigarette case, rectangular, curved for the pocket; gilt interior; Prouds, Sydney c.1926. 7.7 x 5.6 cm

Three sterling silver vesta cases. (3) the first probably by…

Sterling Silver Vesta Cases Collection

Three sterling silver vesta cases. (3) the first probably by Goldring / Harrop, Sydnney for Prouds V B 1920s. The second by Willis & Son Melbourne, 1930, plain. The third by F J Mole Bros for Hoffnungs Brisbane, twist opening.

Three sterling silver vesta cases. (3) the first by W J Sanders,…

Three Sterling Silver Vesta Cases from Australian Jewelers

Three sterling silver vesta cases. (3) the first by W J Sanders, Sydney for Prouds Jewellers. Engraved K.L.B. to lid. The second attributed to T Gaunt, Melbourne, plain form. The third attributed to F J Mole Brisbane, engraving to lid.

Five sterling silver napkin rings, hallmarked, maker Prouds, 4…

Sterling Silver Napkin Rings by Prouds with Wren Marks

Five sterling silver napkin rings, hallmarked, maker Prouds, 4 with wren marks, three engraved GAR: EWJ: VMK: and two unmarked, 126 grams approx in total

Set of sterling silver hallmarks teaspoons retailed by Prouds…

Sterling Silver Teaspoons with Multiple Hallmarks

Set of sterling silver hallmarks teaspoons retailed by Prouds spoon for London Chester Edinburgh Glasgow Birmingham Sheffield weighs 60gms

Three Australian sterling silver napkin rings by prouds

Australian Sterling Silver Napkin Rings by Prouds

Three Australian sterling silver napkin rings by prouds

Vintage silver plated Australian map photo frame, stamped…

Vintage Silver Plated Australian Map Photo Frame by Prouds Sydney

Vintage silver plated Australian map photo frame, stamped Prouds Sydney, 20.5 cm wide approx

Pair sterling silver oval entree dishes of plain oval double…

Sterling Silver Oval Entree Dishes with Engraved Lids

Pair sterling silver oval entree dishes of plain oval double handled shape, the detachable lids engraved with initials, maker Prouds.

Sterling silver cigarette case with engine turned decoration,…

Prouds Sterling Silver Cigarette Case with Engine Turned Design

Sterling silver cigarette case with engine turned decoration, retailed for Prouds, etched 'Cmh' to front. Dimensions 7.5 x 8 x .8 cm. Weight 75g

An Australian silver match case, plain, initialled; Prouds, NSW,…

Plain silver match case with initials, Australia, c.1926

An Australian silver match case, plain, initialled; Prouds, NSW, c.1926

Silver vesta cases consisting of a vesta case with 9ct rose…

Collection of Silver Vesta Cases

Silver vesta cases consisting of a vesta case with 9ct rose gold shield Birmingham, 1921, maker Smith & Bartlam. Weight: 20g. Length 4.5 cm. Engraved vesta case Birmingham, 1907, maker Thomas Bishton. Weight: 25g. Length 5 cm. Engraved vesta case…

Two Australian silver Serviette rings, Fairfax & Roberts, and…

Australian Silver Serviette Rings from Fairfax & Roberts and Prouds

Two Australian silver Serviette rings, Fairfax & Roberts, and Prouds. (2)

Six Australian silver coffee spoons, each with Australian flora…

Australian Flora Coffee Spoons with Tasmania Map (Set of 6)

Six Australian silver coffee spoons, each with Australian flora stemand applied map of Tasmania; Prouds. (cased)