The history of posters begins in the 15th century with woodcut broadsides, which were crude, text-heavy announcements selling everything from religious indulgences to political decrees. But the modern poster as we know it, emerged in the late 19th century, propelled by the Industrial Revolution and the blossoming field of lithography. This new technology allowed for mass production of vibrant, colourful images, perfect for capturing the attention of urban crowds.

Paris of the 1920s became the artistic hub for these posters. Jules Chéret, the "father of the modern poster," seduced onlookers with his graceful Art Nouveau figures promoting theatres and nightclubs. Alphonse Mucha, conjured up otherworldly beauty with his flowing gowns and dreamy landscapes for products like Sarah Bernhardt's theatrical productions.

The poster's purpose expanded in the early 20th century. Consumer brands like Coca-Cola and Guinness employed bold typography and iconic imagery to etch themselves into public more...

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Gert Sellheim (1901 - 1970), The Seaside : Travel By Train,…

The Seaside: Train Travel

Gert Sellheim (1901 - 1970), The Seaside : Travel By Train, colour process lithograph, c1930s, signed in image at right, Victorian Railways Poster No.176, laid down on linen, 101 x 64 cm. An extremely rare image by this iconic artist. Not previously seen…

Gert Sellheim (1901 - 1970), Sea & Sunshine Go By Train!,…

Sea & Sunshine by Train

Gert Sellheim (1901 - 1970), Sea & Sunshine Go By Train!, colour process lithograph, c1930s, signed in image at left, Victorian Railways Poster No.153, laid down on linen, 101 x 63 cm. An extremely rare image by this iconic artist. The first time we have…

Harold Emanuel Freedman (1915 - 1999), men of service (the…

Men of Service

Harold Emanuel Freedman (1915 - 1999), men of service (the driver), colour lithographic poster, circa 1947, poster No.247 for Victorian Railways, printed by F.W. Niven. Linen backed, 101 x 63 cm.

Victorian Railways. Fast Goods Trains between Melbourne -…

Fast Goods Trains: Melbourne to Sydney and Adelaide (1930s)

Victorian Railways. Fast Goods Trains between Melbourne - Sydney and Melbourne - Adelaide, c1930s, Process lithograph. Linen-backed. 101 x 62 cm. Text continues: 'Mondays to Saturdays, inclusive, each way. Full information from the Stationmaster. The…

James Northfield, (Australian, 1887-1973). The Dandenong Ranges,…

Dandenong Ranges by James Northfield

James Northfield, (Australian, 1887-1973). The Dandenong Ranges, Victoria Australia, c1935 colour lithograph, signed in image lower right, 99 x 64 cm. Linen-backed. Text continues: 'Take a Kodak. Victorian Railways Australia. Poster No.214. A particularly…

Victorian Railways Travel Poster, to the Zoo by train, c1930s,…

Zoo Train Travel Poster

Victorian Railways Travel Poster, to the Zoo by train, c1930s, Process lithograph, 101 x 64 cm. Text at base reads: 'Take a Kodak camera. VR [Victorian Railways], Poster No. 261. W.M. Houston, Government Printer, Melbourne.

Victorian Railways Travel Poster to the Hills by train, c1930s,…

Hills by Train: Victorian Railways Poster

Victorian Railways Travel Poster to the Hills by train, c1930s, Process lithograph in colour, 101 x 64 cm. Text at base reads: 'VR (Victorian Railways), Poster No. 269. W.M. Houston, Government Printer, Melbourne'

Victorian Railways Travel Poster in town tonight...by train,…

Town Tonight by Train

Victorian Railways Travel Poster in town tonight...by train, c1930s, Process lithograph, 101 x 64 cm. Text at base reads: 'W.M. Houston, Govt. Print., Melb.'

Victorian Railways Travel Poster Come to The Shops (between 10…

Shop by Train

Victorian Railways Travel Poster Come to The Shops (between 10 And 4) by train, c1930s, Process lithograph, 101 x 64 cm. Text at base reads: 'VR (Victorian Railways), Poster No. 241. P.C. Grosser Litho, Melbourne.'

Victorian Railways Travel Poster Come to the Beach by train,…

Beach Bound by Train

Victorian Railways Travel Poster Come to the Beach by train, c1930s, Process lithograph, 101 x 64 cm. Text at base reads: 'VR (Victorian Railways), Poster No. 240. P.C. Grosser Litho, Melbourne.'

Victorian Railways Travel Poster Come to the Cinema by train,…

Cinema by Train

Victorian Railways Travel Poster Come to the Cinema by train, c1930s, Process lithograph, 101 x 64 cm. Text at base reads: 'VR (Victorian Railways), Poster No. 239. P.C. Grosser Litho, Melbourne.'

Victorian Railways Travel Poster Come to The Shops (between 10…

Shop by Train

Victorian Railways Travel Poster Come to The Shops (between 10 And 4) by train, c1930s, Process lithograph, 101 x 64 cm. Text at base reads: 'VR (Victorian Railways), Poster No. 238. P.C. Grosser Litho, Melbourne.'

Victorian Railways Travel Poster Come to the Hills by train,…

Come to the Hills by Train

Victorian Railways Travel Poster Come to the Hills by train, c1930s, Process lithograph, 101 x 64 cm. Text at base reads: 'VR (Victorian Railways), Poster No. 236. Take a Kodak Camera'

James Northfield (Australian, 1887-1973) Apollo Bay, Victoria,…

Apollo Bay, Victoria: Kodak Moment

James Northfield (Australian, 1887-1973) Apollo Bay, Victoria, Australia (Great Ocean Road) c1930s colour lithograph, signed in image lower right, 100.5 x 64.3 cm. Linen-backed. ''Take a Kodak.' Poster no. 226. Victorian Railways Australia. Queen City…

Take The Family To The Zoo, Travel By Fast Electric Train To…

Zoo Train Ride

Take The Family To The Zoo, Travel By Fast Electric Train To Royal Park, c1915 colour lithograph (Rail Travel Poster) Take The Family To The Zoo ? Travel By Fast Electric Train To Royal Park, c1920s colour lithograph, signed 'J. Hack' in image lower…

Victoria's Mornington Peninsula, No Fog. No Frost!, Mornington…

Winter Sunshine on Mornington Peninsula

Victoria's Mornington Peninsula, No Fog. No Frost!, Mornington & Mount Martha For Winter Sunshine. Victoria, Australia, Take a Kodak, c1930s, colour process lithograph, 101 x 63 cm. Linen-backed., Text & logo lower right 'Poster No. 172. Victorian…

Victorian Railways Travel Poster, Come to The Shops (between 10…

Shop by Train

Victorian Railways Travel Poster, Come to The Shops (between 10 And 4) by train, c1930s. Process lithograph, 101 x 62 cm. Linen-backed., Text at base reads: 'VR [Victorian Railways], Poster No. 238. P.C. Grosser Litho, Melbourne.

c1940 Victorian Railways poster No.208, 'Wilson's Promontory,…

Wilson's Promontory - Victorian Railways Poster

c1940 Victorian Railways poster No.208, 'Wilson's Promontory, Victoria - Australia', artwork by E.H.Turnor Studio, colour process lithograph, size 101 x 64 cm, linen-backed.

Victorian Railways advertising poster No. 61 'Take the Family…

Family Zoo Trip by Fast Train

Victorian Railways advertising poster No. 61 'Take the Family to the Zoo' by H. Jack, circa 1920s, lithograph in colours, 'Travel By/ Fast Electric Train/ To/ Royal Park', signed lower right corner 'H. Jack', printed by ' J.E. Hackett, print. Melb.',…

Posters & Maps, noted poster-sized maps: Railways of Australia,…

Vintage Railways of Australia Posters & Maps

Posters & Maps, noted poster-sized maps: Railways of Australia, 1957 & 1961, showing all systems; Sra NSW, 'Trackfast', 1982 map of NSW lines, showing details of all stations open for parcel's traffic; Victorian Railways: 'Fares From This Station to:',…

'No Fog, No Frost! Mornington & Mount Martha For Winter…

Winter Sunshine in Mornington & Mount Martha, Australia

'No Fog, No Frost! Mornington & Mount Martha For Winter Sunshine. Victoria. Australia', c.1930s colour process lithographic travel poster, backed on linen. Condition: B+., 101 x 64 cm. Text continues 'Poster No 172. Take a Kodak. Victorian Railways,…