William Moorcroft was employed by Staffordshire pottery manufacturers James Macintyre & Co. Ltd. as a designer in 1897, and after a year he was responsible for the company's art pottery studio.

William Moorcroft created designs for the Macintyre's Aurelian Ware range of high-Victorian pottery, which had transfer-printed and enamelled decoration in bold red, blue and gold colours. He also developed the art nouveau-influenced Florian Ware which was decorated entirely by hand, with the design outlined in trailed slip using a technique known as tubelining. William Moorcroft's designs won him a gold medal at the St. Louis International Exhibition in 1904.

Each piece of pottery produced was personalised with Moorcroft's own signature or initials.

William Moorcroft and James Macintyre & Co. Ltd. split up in 1913 and Moorcroft founded his own factory nearby. Some finance came from the famous London store Liberty, and Liberty continued to more...

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A William Moorcroft vase, flambe leaf and berry design,…

Moorcroft Flambe Leaf and Berry Vase, Signed, 14 cm Height

A William Moorcroft vase, flambe leaf and berry design, impressed mark and signature to base. Height 14 cm.

Walter Moorcroft, early Moorcroft leaf and berry vase circa…

Early Moorcroft Leaf and Berry Vase, Signed, circa 1938

Walter Moorcroft, early Moorcroft leaf and berry vase circa 1938, signed and facsimile William Moorcroft signature, height 14.5 cm

Good Moorcroft 'Leaf & Berry' vase, signed to base by William…

Moorcroft 'Leaf & Berry' Vase, Signed by William & Walter

Good Moorcroft 'Leaf & Berry' vase, signed to base by William and Walter Moorcroft, height 11 cm

Good William Moorcroft 'Leaf & Berry' vase, signed to base,…

William Moorcroft 'Leaf & Berry' Vase, Signed, 15 cm Height

Good William Moorcroft 'Leaf & Berry' vase, signed to base, height 15 cm

A fine large Moorcroft 'Leaf and Berry' flambe vase, circa…

Moorcroft Flambe Vase with Leaf and Berry Frieze

A fine large Moorcroft 'Leaf and Berry' flambe vase, circa 1928-1945, a tubelined leaf and berry frieze in purple, plum and autumnal shades against a modulating Prussian blue and russet ground, green painted signature, William Moorcroft and potters to H.M…

A Moorcroft flambe vase, Leaf and Berry pattern. ovoid shape.…

Moorcroft Flambe Leaf and Berry Vase

A Moorcroft flambe vase, Leaf and Berry pattern. ovoid shape. Impressed facsimile signature and Potter to H.M The Queen, c.1928-49, height 18 cm.

William Moorcroft Leaf and Berry posy vase decorated on cobalt…

Moorcroft Leaf and Berry Vase

William Moorcroft Leaf and Berry posy vase decorated on cobalt blue ground, marked to base, height 9 cm.

William Moorcroft Leaf and Berries squat vase decorated on…

Moorcroft Leaf and Berries Squat Vase

William Moorcroft Leaf and Berries squat vase decorated on cobalt blue ground, marked to base, height 11 cm.

William Moorcroft, leaf and berry vase circa 1940, minor repair

Moorcroft Leaf and Berry Vase (1940) - Minor Repair

William Moorcroft, leaf and berry vase circa 1940, minor repair

William Moorcroft leaf and berry flambe vase impressed factory…

Moorcroft Flambe Vase with Leaf and Berry Design

William Moorcroft leaf and berry flambe vase impressed factory mark and facsimile signature to base, 26 cm high

Walter Moorcroft spherical body vase autumn leaf and berry…

Moorcroft Autumn Leaf Vase

Walter Moorcroft spherical body vase autumn leaf and berry pattern circa 1935 11 cm height

Large Moorcroft leaf and berry vase, c1928-1949, ovoid form…

Moorcroft Leaf and Berry Vase, 1928-1949

Large Moorcroft leaf and berry vase, c1928-1949, ovoid form vase with tube-line decoration, impressed signature to base. Height 35 cm. Provenance: Estate late John Schaeffer.

An impressive William Moorcroft flambe vase, in the Leaves and…

1935 Moorcroft Flambe Vase in Leaves and Berries Pattern

An impressive William Moorcroft flambe vase, in the Leaves and Berries pattern, impressed marks and signature to base, with paper 'By Appointment' label, dated 1935. 30 x 34 cm.

Small Moorcroft leaf & berry pattern vase, waisted shape with…

Moorcroft Leaf & Berry Vase, 11cm

Small Moorcroft leaf & berry pattern vase, waisted shape with everted rim, 11 cm high

Moorcroft 'Leaf and berry' spherical pottery vase, circa 1930's,…

Moorcroft Leaf and Berry Pottery Vase

Moorcroft 'Leaf and berry' spherical pottery vase, circa 1930's, incised signature and stamped 'Made In England', paper label 'By Appointment W. Moorcroft, Potter To H.M. The Queen', 10.5 cm high

Moorcroft 'Leaf and Berry' flambe pottery miniature vase, circa…

Moorcroft Leaf and Berry Flambe Miniature Vase

Moorcroft 'Leaf and Berry' flambe pottery miniature vase, circa 1930s, impressed signature mark 'W. Moorcroft, Potters to H.M. The Queen, made in England, '8 cm high

Moorcroft 'Leaf and Berry' flambe pottery vase, circa 1930s,…

Moorcroft 'Leaf and Berry' Flambe Vase

Moorcroft 'Leaf and Berry' flambe pottery vase, circa 1930s, impressed signature mark 'W. Moorcroft, Potters to H.M. The Queen, made in England, 12.5 cm high

Walter Moorcroft 'Leaf and Berry' posy vase marked to base,…

Moorcroft Leaf and Berry Posy Vase

Walter Moorcroft 'Leaf and Berry' posy vase marked to base, height 8 cm

William Moorcroft 'Leaf and Berries' flambe vase c1928-1934, 10.…

Flambe Leaf and Berries Vase by William Moorcroft

William Moorcroft 'Leaf and Berries' flambe vase c1928-1934, 10.5 cm high

Moorcroft 'leaves and berries' squat vase marks and blue…

Moorcroft Blue Leaves and Berries Squat Vase, 8cm

Moorcroft 'leaves and berries' squat vase marks and blue signature to base, height 8 cm

A Moorcroft 'Leaf and Berry' pattern vase, baluster form,…

Moorcroft Leaf and Berry Vase

A Moorcroft 'Leaf and Berry' pattern vase, baluster form, coloured glaze on variable green and blue ground, painted initials in blue and incised marks to base, height 24 cm.

A William Moorcroft 'Leaf and Berries' vase, of compressed form,…

Moorcroft 'Leaf and Berries' Vase

A William Moorcroft 'Leaf and Berries' vase, of compressed form, decorated with leaves and berries on an autumnal colour palette with impressed facsimile signature and 'Potter to H.M. The Queen, made in England' stamped to base. 7.5 cm high, 10.3 cm at…

A Walter Moorcroft 'Leaf and Berries' vase, of baluster form,…

Moorcroft Leaf & Berries Vase

A Walter Moorcroft 'Leaf and Berries' vase, of baluster form, decorated with leaves and berries on a green ground with impressed facsimile signature and 'Potter to H.M. The Queen, made in England' stamped to base. 22 cm high

A William Moorcroft 'Leaf & Berries' flambe vase circa 1920S,…

Moorcroft Flambe Leaf & Berries Vase

A William Moorcroft 'Leaf & Berries' flambe vase circa 1920S, the bulbous body with a small flared neck, raised on a small circular foot, decorated with a repeating leaf and berry motif on a rich flambe ground. Facsimile signature and impressed mark to…

Bulbous leaf and berry, William Moorcroft vase c.1930, 11 cm…

William Moorcroft Bulbous Vase with Berries

Bulbous leaf and berry, William Moorcroft vase c.1930, 11 cm high

Leaf and berry flambe vase, by William Moorcroft c.1930, 9 cm…

Moorcroft Leaf and Berry Flambe Vase

Leaf and berry flambe vase, by William Moorcroft c.1930, 9 cm high

A good William Moorcroft 'Leaf and Berry' pattern vase,…

William Moorcroft 'Leaf and Berry' Vase, 24cm

A good William Moorcroft 'Leaf and Berry' pattern vase, baluster form, coloured glaze on variable green and blue ground, painted initials in blue and incised marks to base, height 24 cm.

Walter Moorcroft flambe vase Leaf and Berries decoration,…

Moorcroft Flambe Vase with Leaf and Berries Decoration

Walter Moorcroft flambe vase Leaf and Berries decoration, signed to base with impressed mark, height 13 cm approx.

A William Moorcroft vase, 'Leaf and Berry' pattern, blue…

William Moorcroft Leaf and Berry Vase

A William Moorcroft vase, 'Leaf and Berry' pattern, blue signature and stamps to base. Height 14 cm.

An uncommon Walter Moorcroft 'Leaf and Berry' salt glazed vase,…

Uncommon Moorcroft Salt Glazed Leaf and Berry Vase

An uncommon Walter Moorcroft 'Leaf and Berry' salt glazed vase, ovoid form, the unusual colour tonings resulting from the salt glazed effect to the standard 'Leaf and Berry' pattern, impressed marks and blue painted full signature. Height 21 cm.

A Walter Moorcroft 'Leaf and Berry' pattern vase, squat…

Moorcroft Leaf and Berry Vase

A Walter Moorcroft 'Leaf and Berry' pattern vase, squat baluster form, impressed marks. Diameter 10 cm.

A William Moorcroft 'Leaf & Berry' vase, blue glaze with green,…

Moorcroft Leaf & Berry Vase

A William Moorcroft 'Leaf & Berry' vase, blue glaze with green, yellow, pink & purple leaf & berry pattern, signed to base, impressed signature, impressed potters to her Majesty, the Queen, height 25 cm

Moorcroft 'Leaf berry vase' in the bulbous shape and decorated…

Moorcroft Leaf Berry Vase

Moorcroft 'Leaf berry vase' in the bulbous shape and decorated in red and purple berries and green, yellow and red leaves on a green glaze, signed to base, height 25 cm

A small William Moorcroft 'Leaf and Berry' vase, inverted…

Small Moorcroft 'Leaf and Berry' Inverted Vase

A small William Moorcroft 'Leaf and Berry' vase, inverted baluster form. 6 cm x 9.5 cm

Large Moorcroft leaves & berry vase, blue signature and potter…

Moorcroft Queen's Potter: Blue Leaves & Berry Vase

Large Moorcroft leaves & berry vase, blue signature and potter to Her Majesty the Queen sticker to base, height 33 cm

William Moorcroft 'Leaf and Berry' flambe Vase, of large…

Moorcroft Flambe Vase - Leaf and Berry

William Moorcroft 'Leaf and Berry' flambe Vase, of large proportions, with impressed factory mark and facsimile signature to base, height 26 cm

A small Moorcroft 'Leaves and Berries' vase, c.1924-34,…

Moorcroft Leaves and Berries Vase, c.1924-34

A small Moorcroft 'Leaves and Berries' vase, c.1924-34, impressed mark and label to base. Height 10 cm

William Moorcroft 'Leaf & Berry' vase, marked to base, height…

Moorcroft Leaf & Berry Vase, 11cm

William Moorcroft 'Leaf & Berry' vase, marked to base, height 11 cm

Small Moorcroft ovoid vase, decorated with leaves and berries,…

Moorcroft Berry Vase - 11cm

Small Moorcroft ovoid vase, decorated with leaves and berries, 11 cm high

Moorcroft leaf & berries vase ovoid shape, 16 cm height

Moorcroft Leaf & Berries Vase - 16cm Height

Moorcroft leaf & berries vase ovoid shape, 16 cm height

A William Moorcroft vase, Leaf and Berry pattern, trumpet shape,…

Moorcroft Leaf and Berry Vase

A William Moorcroft vase, Leaf and Berry pattern, trumpet shape, impressed factory marks and brushpoint initials. Height 21 cm

William Moorcroft 'leaf and berry' flambe vase, height 11 cm

Moorcroft Flambe Leaf and Berry Vase (11cm)

William Moorcroft 'leaf and berry' flambe vase, height 11 cm

Large William Moorcroft flambe vase, pattern: Leaf and Berry,…

William Moorcroft Flambe Vase - Leaf and Berry Pattern

Large William Moorcroft flambe vase, pattern: Leaf and Berry, height 24 cm

William Moorcroft, saltglaze leaf and berry bulbous vase, C.…

Moorcroft Saltglaze Leaf and Berry Vase

William Moorcroft, saltglaze leaf and berry bulbous vase, C.1925, signed in monogram, and with impressed signature and 'Made in England, height 10.5 cm, diameter 14 cm, weight 496g

Walter Moorcroft, vase, c. 1947, leaf and berry' pattern,…

Moorcroft Vase with Grape and Leaf Design

Walter Moorcroft, vase, c. 1947, leaf and berry' pattern, decorated with a band of grapes and leaves against a blue ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. The Queen, made in England, height 25.5 cm

William and Walter Moorcroft, flambe vase, c. 1945, leaf and…

Flambe Vase with Grape and Leaf Design

William and Walter Moorcroft, flambe vase, c. 1945, leaf and berry' pattern, decorated with a band of grapes and leaves in flambe tones, signed in green 'W. M.', impressed facsimile signature and 'Potter to H.M. The Queen, made in England, height 27 cm

Moorcroft leaves and berries vase, with factory marks,…

Moorcroft Leaves and Berries Vase

Moorcroft leaves and berries vase, with factory marks, signature and paper label to base, 15 cm high

William Moorcroft 'Leaf and Berries' baluster vase, blue…

Moorcroft 'Leaf and Berries' Baluster Vase

William Moorcroft 'Leaf and Berries' baluster vase, blue signature and impressed mark to base, height 12 cm approx

William Moorcroft flambe 'Leaf and Berries'vase, green…

Flambe Leaf and Berries Vase by William Moorcroft

William Moorcroft flambe 'Leaf and Berries'vase, green signature and impressed factory marks to base, height 23 cm approx

Moorcroft 'Leaves & Berries' vase, marks & signature to base,…

Moorcroft Leaves & Berries Vase - 12 cm High

Moorcroft 'Leaves & Berries' vase, marks & signature to base, 12 cm high approx.

William and Walter Moorcroft, Large Flambe Vase, c. 1945, Fruit…

Moorcroft Flambe Vase with Fruit and Berry Pattern

William and Walter Moorcroft, Large Flambe Vase, c. 1945, Fruit and Berry' pattern, decorated with a continuous band of leaves and berries in flambe tones, signed in blue 'W M', impressed facsimile signature and 'Potter to H.M. the Queen Made in England,…

Walter Moorcroft, flambe vase, c. 1945, 'Leaf and Berry'…

Walter Moorcroft Flambe Vase, Leaf and Berry Pattern

Walter Moorcroft, flambe vase, c. 1945, 'Leaf and Berry' pattern, decorated with a band of leaves and berries in flambe tones, signed in blue 'W. M.', with impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height 16 cm.…

Walter Moorcroft, vase, c. 1947, 'Leaf and Berry' pattern,…

Moorcroft Vase: Leaf and Berry Pattern, 1947

Walter Moorcroft, vase, c. 1947, 'Leaf and Berry' pattern, decorated with a band of grapes and leaves against a blue and green ground, signed in blue 'W. M.', impressed facsimile signature and 'Potter to H.M. the Queen, Made in England, height 32.5 cm.…

William and Walter Moorcroft, Two vases, c. 1940-1950, 'Leaf…

Moorcroft Leaf and Berry Vases, c. 1940-1950

William and Walter Moorcroft, Two vases, c. 1940-1950, 'Leaf and Berry' pattern, the squat form vase decorated in autumnal colours, the trumpet form vase decorated with leaves and berries against a green ground, both vases with impressed facsimile…

William Moorcroft, Two flambe vases, c. 1930, 'Leaf and Berry'…

Moorcroft Flambe Vases, Leaf and Berry Pattern

William Moorcroft, Two flambe vases, c. 1930, 'Leaf and Berry' pattern, the ovoid form vase with blue signature and impressed 'Moorcroft, Made in England', the swollen form vase with impressed facsimile signature and 'Potter to H.M. the Queen, Made in…

William Moorcroft, flambe vase, c. 1930, 'Leaf and Berry'…

Flambe vase by William Moorcroft

William Moorcroft, flambe vase, c. 1930, 'Leaf and Berry' pattern, of globular form, decorated with a garland of leaves and blackberries in flambe tones, signed in blue 'W. Moorcroft', with impressed facsimile signature and 'Potter to H.M. the Queen,…

William Moorcroft, flambe vase, c. 1930, 'Leaf and Berry'…

Flambe Leaf and Berry Vase by William Moorcroft

William Moorcroft, flambe vase, c. 1930, 'Leaf and Berry' pattern, decorated with a band of leaves and berries in flambe tones, signed in blue 'W. Moorcroft', impressed 'Moorcroft, Made in England, height 25.5 cm. Provenance: The Estate of Mary Smart

William Moorcroft 'Blackberries & Leaf' vase, 16.5 cm high…

Moorcroft Blackberry Leaf Vase

William Moorcroft 'Blackberries & Leaf' vase, 16.5 cm high approx.

William Moorcroft flambe vase, leaf and berry pattern, height…

Flambe Leaf and Berry Vase by William Moorcroft

William Moorcroft flambe vase, leaf and berry pattern, height 18 cm

Moorcroft Pottery flambe 'Leaves and Berries' patterned vase,…

Moorcroft Pottery Flambe Vase with Leaves and Berries

Moorcroft Pottery flambe 'Leaves and Berries' patterned vase, circa 1920s. 23 cm

Moorcroft 'Leaves and Berries'pottery vase, circa 1930s. 22 cm

1930s Moorcroft Leaves and Berries Pottery Vase (22cm)

Moorcroft 'Leaves and Berries'pottery vase, circa 1930s. 22 cm

Moorcroft Pottery 'Leaves and Berries'patterned vase, late…

Moorcroft Leaves and Berries Vase, 1930s

Moorcroft Pottery 'Leaves and Berries'patterned vase, late 1920s early 1930s. 15.5 cm

(William) Moorcroft flambe vase - leaf and berry

Flambe Leaf & Berry Vase by Moorcroft

(William) Moorcroft flambe vase - leaf and berry

William Moorcroft 'Leaves & Berries' vase. Signed to base, with…

Moorcroft Leaves & Berries Vase

William Moorcroft 'Leaves & Berries' vase. Signed to base, with impressed mark 'Potter to H.M. the Queen. Made in England'. Height 17.5 cm

Moorcroft tall flambe vase decorated with leaves and berries,…

Moorcroft Flambe Vase with Leaves and Berries

Moorcroft tall flambe vase decorated with leaves and berries, blue signature, 43 cm high

Large Moorcroft 'Leaves and Berry' vase marks and signature to…

Moorcroft Leaves and Berry Vase, 31.5 cm

Large Moorcroft 'Leaves and Berry' vase marks and signature to the base, 31.5 cm high

A William Moorcroft leaves and berries vase, c.1928-1949…

Moorcroft Leaves and Berries Vase

A William Moorcroft leaves and berries vase, c.1928-1949 painted blue signature, with impressed factory marks. Height 16.2 cm; diameter 20 cm

A William Moorcroft leaf and berry design vase. 15 cm high

Leaf and Berry Vase by William Moorcroft

A William Moorcroft leaf and berry design vase. 15 cm high

A William Moorcroft vase, leaf and berry pattern. Inscribed 'W…

William Moorcroft Leaf and Berry Vase

A William Moorcroft vase, leaf and berry pattern. Inscribed 'W Moorcroft'. Burslem factory. 17 cm high

A William Moorcroft flambe leaves & berries vase, c.1928-1949…

William Moorcroft Flambe Vase with Leaves and Berries

A William Moorcroft flambe leaves & berries vase, c.1928-1949 painted blue signature with impressed marks. Height 32.3 cm

William Moorcroft 'Leaf and berry' pattern vase decorated with…

Moorcroft Leaf and Berry Vase

William Moorcroft 'Leaf and berry' pattern vase decorated with a band of leaves and berries to the shoulder under green glaze, impressed to base 'Potter to H. M. The Queen' and 'Made in England', with impressed 'W. Moorcroft' signature. Height 38 cm

Large Moorcroft 'Leaves and Berry' vase, signed to base, 33 cm…

Moorcroft Leaves and Berry Vase, Signed, 33cm

Large Moorcroft 'Leaves and Berry' vase, signed to base, 33 cm approx

A William Moorcroft Pottery, leaves and berries flambe vase c.…

Moorcroft Flambe Vase with Leaves and Berries

A William Moorcroft Pottery, leaves and berries flambe vase c.1928 - 1949. Signed with impressed factory marks. Height 17.3 cm

William Moorcroft leaf & berry vase. C.1930 with rare flambe…

Rare Flambe Glazed Moorcroft Leaf & Berry Vase

William Moorcroft leaf & berry vase. C.1930 with rare flambe glaze. Height 13 cm

William Moorcroft leaf & berry posy vase. C.1930 with rare…

Moorcroft flambe leaf and berry vase

William Moorcroft leaf & berry posy vase. C.1930 with rare flambe glaze. Height 11 cm

A William Moorcroft vase, decorated with leaf and berries on a…

Green Leaf and Berry Moorcroft Vase - 10cm Height

A William Moorcroft vase, decorated with leaf and berries on a green ground. Height 10 cm

A William Moorcroft leaf and berry vase, circa 1930 impressed W.…

Moorcroft Leaf and Berry Vase, Hand-Painted

A William Moorcroft leaf and berry vase, circa 1930 impressed W. Moorcroft Potter to H.M. The Queen, made in England and hand painted signature to base, 15 cm high

William Moorcroft flambe vase, Leaves & Berries

Flambe Leaves & Berries Vase by Moorcroft

William Moorcroft flambe vase, Leaves & Berries

William Moorcroft leaf and berry small vase

Moorcroft Leaf & Berry Vase

William Moorcroft leaf and berry small vase

An early Walter Moorcroft 'Leaf & Berry' pattern vase of squat…

Moorcroft Leaf & Berry Vase

An early Walter Moorcroft 'Leaf & Berry' pattern vase of squat baluster form, green, red and yellow highlights on cobalt blue ground, incised and painted marks. Height 12.5 cm

A small William Moorcroft flambe Leaf and Berry vase, inverted…

William Moorcroft Flambe Leaf and Berry Vase

A small William Moorcroft flambe Leaf and Berry vase, inverted baluster form, impressed and signature marks to base. 4.5 x 8.5 cm