Hugo Boss is a German fashion house and brand headquartered in Metzingen, Baden-Württemberg, Germany. The company sells clothing, accessories, footwear, and fragrances. Hugo Boss is one of the largest German clothing companies, with global sales of €2.9 billion in 2019. Its stock is a component of the MDAX.
The company was founded in 1924 in Germany by Hugo Ferdinand Boss and originally produced general-purpose clothing. With the onset of the Great Depression and the rise of Nazism in the early 1930s, Boss began to produce uniforms for the the Nazi Party, the Hitler Youth, and the SS. Boss was an early member of the Nazi Party and a supporter of Adolf Hitler. He used forced labor from concentration camps to produce uniforms for the Nazi organizations. After World War II, Boss was convicted of war crimes and forced to pay reparations.
Despite Boss's Nazi past, the
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company was able to rebuild itself after the war. In the 1960s, Hugo Boss began to produce men's suits and other tailored clothing. The company also began to expand its international presence. Hugo Boss became a global fashion brand in the 1980s and 1990s. The company launched its first fragrance, Boss Bottled, in 1984. Hugo Boss also began to sponsor motorsports and other high-profile events. In the 1990s the brand introduced various sub-labels, including Hugo and Boss Orange, to cater to different segments of the market.
Hugo Boss is one of the most popular and successful fashion brands in the world. The company's clothing is known for its classic style and high quality. Hugo Boss also produces a wide range of accessories, including shoes, handbags, and watches. The company has faced criticism for its Nazi past, but it has taken steps to address this issue. Hugo Boss has apologized for its role in the Nazi regime and has donated money to Holocaust charities. The company has also established a foundation to promote tolerance and understanding.
Despite its Nazi past, Hugo Boss is now a respected and successful fashion brand. The company's clothing is worn by celebrities and fashion enthusiasts all over the world.
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