Bucherer is a Swiss luxury watch and jewelry retailer founded in 1888 by Carl Friedrich Bucherer in Lucerne, Switzerland. Initially, the focus was on selling and repairing timepieces. However, Carl-Friedrich's commitment to quality craftsmanship and exceptional customer service quickly earned him a reputation for excellence.
Under the leadership of Carl-Friedrich's sons, Ernst and Carl Eduard Bucherer, the company expanded its operations and established itself as a prominent retailer of luxury watches in Switzerland. Bucherer became known for its wide selection of timepieces from renowned Swiss watchmakers.
In 1924, Bucherer became a major retail partner of Rolex, a partnership that has lasted for over 90 years. Bucherer is also a retailer of other luxury watch brands, including Patek Philippe, Audemars Piguet, and Vacheron Constantin.
Their collection of watches under the brand name " Bucherer Watches", was revamped in 2001 and renamed "Carl F. Bucherer". They also developed their more...
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