Japanese Cherryca model vehicles by Taiseiya Taiseiya Toy Company , 1960s-70s

Cherryca was a brand of die-cast model cars produced in the early 1960s by the Japanese company Taiseiya and branded as Cherryca Phenix. The company was founded in 1956 and Cherryca's first products were die-cast toy cars, which were inspired by the American hot rod culture of the 1950s. The company's cars were well-received by Japanese consumers and soon became popular collectors' items.

In the 1960s, Cherryca began to expand its product line to include other types of toy vehicles, such as trucks, buses, and motorcycles. The company also began to export its products to other countries, including the United States and Europe.

Cherryca faced increasing competition in the 1970s from other Japanese toy vehicle makers, such as Tomica and Matchbox. However, the company continued to produce high-quality products and maintained its popularity among collectors. In the following decade Cherryca began to focus on more... producing more realistic and detailed toy vehicles. The company also began to produce a line of toy vehicles that were based on real-world brands, such as Toyota and Nissan.

Cherryca continues to be a popular toy vehicle maker in Japan. The company's products are known for their high quality and realistic detail. less...