Steiff is a German company that is widely recognized for its production of high-quality teddy bears and soft toys. Founded in 1880 by Margarete Steiff, born in 1847, who had a childhood illness that left her legs paralyzed. Despite her physical challenges, she had a strong entrepreneurial spirit. In 1877, she started a small felt clothing business in Giengen an der Brenz, Germany.
In 1902, Margarete's nephew, Richard Steiff, designed a revolutionary toy—a jointed bear made of mohair plush fabric with movable arms and legs. It was the world's first teddy bear. The bear's design was inspired by a trip Richard made to the Stuttgart Zoo, where he observed bears' movements. The bear was initially named "Bear 55 PB" but later became known as the "Teddy bear" after a widely circulated story involving U.S. President Theodore "Teddy" Roosevelt. The Steiff Teddy bear gained immense
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popularity and soon became a global sensation. In 1903, the company began exporting teddy bears to the United States, establishing Steiff as one of the world's leading toy manufacturers.
Steiff continued to innovate and expand its product range. In 1904, they introduced the iconic "Button in Ear" trademark, a small metal button attached to each Steiff toy's ear. This trademark served as a symbol of quality and authenticity. Over the years, Steiff expanded its offerings to include a wide variety of animals, both realistic and imaginative, along with other soft toys and collectibles.
Steiff faced challenges during World War I and World War II, as resources were scarce and production was limited. However, the company persevered and managed to survive and rebuild after the wars. In 1953, the company introduced its first washable stuffed animals, making their toys even more practical and durable.
Steiff has continued to thrive and the company remains family-owned and is currently led by the fourth generation of the Steiff family. They continue to produce a wide range of teddy bears, plush animals, and other toys, combining traditional craftsmanship with contemporary designs.
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