The birth of the postcard can be traced back to the mid-19th century when individuals began sending simple illustrated cards through the mail. The first official postcard, known as a "correspondence card," was introduced in Austria in 1869. These early postcards featured a blank space for a message on one side and an image on the other, but lacked the divided back we associate with modern postcards.
The late 19th and early 20th centuries marked the Golden Age of Postcards, characterized by a surge in popularity and artistic creativity. Advances in printing technology, such as chromolithography, made mass production of colourful and elaborate postcards feasible. This era witnessed the rise of "souvenir cards," featuring images of tourist destinations, landmarks, and cultural scenes.
In 1907, a pivotal change occurred with the introduction of the divided back postcard, allowing for both the address and message to be written on the back, more...
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