Miu Miu is a fashion brand founded in 1993 by Miuccia Prada, the daughter of Prada Group founder Mario Prada. The brand is named after Prada's childhood nickname. Miu Miu is known for its youthful, playful, and more affordable line of clothing and accessories than the Prada line itself.
Miuccia Prada began her career as a costume designer for the theater. In 1978, she joined the family business and became the creative director of Prada. Under her leadership, Prada became a leading luxury fashion brand. In 1993, Prada launched Miu Miu as a more youthful and affordable alternative to the Prada line.
Miu Miu quickly gained popularity with young fashion-forward women. The brand is known for its mix of classic and contemporary styles, as well as its use of innovative fabrics and prints. Miu Miu has also been praised for its advertising campaigns, which are often directed by more...
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