The Loetz glass company was founded in 1840 by Johann Loetz in the town of Klostermühle, which is now known as Klášterský Mlýn in the Czech Republic, but then was known as Bohemia. The company began as a small glass factory that produced plain and simple glassware, but in the late 19th century, it gained fame for its unique and innovative Art Nouveau glass designs.
Under the leadership of Johann's son, Maximilian Loetz, the company began to experiment with new glassmaking techniques, including the use of metallic salts to create iridescent glass. This technique, which is now known as "Phenomenon" glass, was a major breakthrough for the company and helped establish its reputation as a leader in the decorative arts.
In 1898, Loetz exhibited its glassware at the Exposition Universelle in Paris, where it was awarded a gold medal for its innovative designs. The company continued to produce glassware
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in the Art Nouveau style, and its designs became increasingly complex and colourful.
During World War I, the demand for luxury glassware declined, and Loetz struggled to stay afloat. During the 1930s ownership of the company changed several times and it declared bankruptcy in 1939. The company manufactured glassware for the Third Reich through World War II and closed down completely in 1947.
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