Warner's Rust-Proof Corsets Shop Display Advertising

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(Shop Display Advertising), circa 1918, James Northfield & William Hackett, 'Water Will Not Harm - Warner's Rust-Proof Corsets', charming hanging shop display sign, colour offset on paper laid down on card, with two eyelets at top. 40 x 28 cm Northfield's partnership with Hackett was dissolved in October 1918. Only one other major work from this period seems to have survived, Hackett & Northfield's large four-sheet World War I recruiting poster 'Come on boys, follow the flag!' While the Nla has an identically sized shop display for Warner's Corsets by Northfield & Hackett in the collection, the present image does not appear to held in any Australian collection. Northfield went on to create some of the most striking travel posters of the 1930s and '40s, some of which appear in this catalogue.

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Circa - A Latin term meaning 'about', often used in the antique trade to give an approximate date for the piece, usually considered to be five years on either side of the circa year. Thus, circa 1900 means the piece was made about 1900, probably between 1895 and 1905. The expression is sometimes abbreviated to c.1900.

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