Corroboree Australia Travel Poster by Gert Sellheim
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(Travel Poster) Gert Sellheim (1901-1970) Corroboree Australia 1935 colour lithograph, signed in image lower left, 100.5 x 62.5 cm. Linen-backed. 'Australian National Travel Association...F.W. Niven Pty Ltd, Melb.' Gert Sellheim was one of the earliest designers commissioned by the Australian National Travel Association (Anta) to produce designs for Australian travel posters. Established in 1929, Anta aspired to attract overseas visitors to Australia by displaying artist-designed posters in its London, San Francisco and Bombay offices (directed at the British serving in India)?'Corroboree Australia' illustrates the designer Gert Sellheim's strikingly modernist incorporation, and early reference to the art and culture of Aboriginal Australia as a significant aspect of Australian culture and identity. His most renowned design is Qantas Airlines' distinctive flying kangaroo logo.
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- Modernism / Modernist - Modernist furniture and design emerged in the early to mid-20th century as a response to traditional styles of the 19th century and prior times, and a reflection of the technological and social changes of the time. Characteristics of Modernist furniture and design include simplicity and minimalism and clean lines and a lack of unnecessary ornamentation are key features. That form follows function is a fundamental principle of Modernist design, and furniture and objects are designed with a focus on their practical use.
Modernist furniture often incorporates geometric shapes, such as cubes, rectangles, and circles. This reflects a departure from the more ornate and curvilinear forms of previous design styles. The furniture often prioritizes ergonomic design, ensuring that objects are comfortable and user-friendly. Modernist designers aimed to create designs that could be mass-produced, making good design accessible to a broader population.
Prominent figures associated with Modernist furniture and object design include designers such as Hans Wegner, Verner Panton, Florence Knoll, Harry Bertoia and Ettore Sottsass
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