World War II Poster, 'Your Country needs You! Join the A.I.F Now!', Australian Commonwealth Military Forces, AIF Second World War recruiting poster. A black and white image of Winston Churchill's head and left hand pointing toward the viewer dominates the majority of the poster. The badge of the AIF is positioned lower right in monotone red. The main title and message appear below in red text and reverse white text in a red printed block. This poster is derivative of the pointing finger and appeal of Alfred Leete's 1914 design of Lord Kitchener. Significantly, in this 1940 poster, Churchill rather than an Australian figure is used, as he had been in United Australia Party posters during the September 1940 federal elections. photolithograph on paper, 76 x 50.5 cm, overall
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