Original Gough Whitlam 'It's Time' Campaign T-Shirt, 1972

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Gough Whitlam 'It's Time' original campaign T-shirt, size: medium, circa 1972. 'It's Time' was a successful political campaign run by the Australian Labor party (Alp) under Gough Whitlam at the 1972 election. Campaigning on the perceived need for change after 23 years of conservative (Liberal-Country party coalition) government. Labor put forward a raft of major policy proposals, accompanied by a television advertising campaign featuring prominent celebrities singing the very catchy jingle 'It's Time'. The result was a resounding victory that saw Labor in power for the first time since 1949.

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Circa - A Latin term meaning 'about', often used in the antique trade to give an approximate date for the piece, usually considered to be five years on either side of the circa year. Thus, circa 1900 means the piece was made about 1900, probably between 1895 and 1905. The expression is sometimes abbreviated to c.1900.