Fler, a furniture company, was founded in Melbourne in 1946 by two European Jewish migrants, Fred Lowen and Ernest Rodeck, who had fled Nazi Europe. The pair started by making propelling pencils and wooden tableware despite having little knowledge of timber. However, they soon began designing chairs with a modern style, using Australian timbers instead of the popular, uncomfortable English-style furniture of the time. Australian modernist architects favoured the work of designers like Lowen because their clean modern lines suited the new light, open, modern interiors. In 1958, Fler teamed up with Robin Boyd to go into house building, and their first Fler design home in Blackburn still stands today.
By the mid-1960s, Fler furniture factories were operating in every Australian state. Fler furniture was also featured at the Australian Pavilion at the Montreal Expo in 1967 alongside other Australian designers. After Fler was taken over by Australian more...
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